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Launched in February during African Games Week, the Pan African Gaming Group wants to make Africa a stronghold of the gaming industry. 10 game production companies spread across the continent have decided to join forces in this direction.
Ten countries in which they ensure their presence in Africa, 270 million people affected, more than 50 games published and one objective: to exceed one billion players worldwide. This is the bet in which the Pan African Gaming Group (PAGG) is embarking. Launched on February 23 in Cape Town, South Africa, on the sidelines of African Games Week, this very first network of game studios on the African continent brings together 10 companies that want to develop the gaming industry in Africa.
A huge market to conquer
And for this, the PAGG relies on a key figure: 400 million. This is the number of users connected to the Internet from their smartphones, only in Africa. More than Europe, or even the United States. A figure that should reach 680 million users by 2025. Add to this that games, notably boosted by those on mobiles and sports betting, generated more than 180 billion dollars in 2021, according to the Newzoo market researcher, and you get a market more powerful than the music and film industry combined in Africa. This union around PAGG will thus make it possible to strengthen the gaming industry to make it a stronghold.
It should be noted that the grouping of 10 studios is counting on a growth of the gaming industry in Africa. the PAGG hopes to see its results double every six months. This is thanks to the continuous rise of a young and increasingly connected population. According to Techtribune.net: “PAGG will be governed by a Board of Founders comprising many of the top gaming entrepreneurs across the continent. They will be joined by Peter Kihara (ex-Goldman Sachs & PwC) as group chief financial officer and Jake Manion (BAFTA nominated game director at Aardman Animation in the UK) as group creative director. »
Grow by including new game companies within PAGG
On the other hand, each of the 10 studios will retain its sovereignty with regard to its brand, its leadership and its financial independence. Founders will work together collaboratively, voting for or against proposals and resolutions presented to the Founders Council. A first step for PAGG, which then aims to continue to expand across the African continent to include more gaming companies and strengthen its position in the industry.
"Discussions with other game companies in Côte d'Ivoire, Morocco, Nigeria, Madagascar, Uganda and Zambia", specifies the specialized media. With this project, the PAGG is showing its ambitions and clearly intends to place Africa on the map of the global gaming industry. To do this, it intends to train the next generation of game developers directly in Africa, which will generate a lot of jobs among the world's youngest population.
The different studios
South Africa – Sea Monster
Cameroon – Kiro'o Games
African Diaspora – Messeka Games
Ethiopia – Qene Games
Ghana – Leti Arts
Kenya – Usiku Games
Rwanda – DopeApps
Senegal – Kayfo Games
Tanzania – Khanga Street
Tunisia – Digital ManiaRwanda – DopeApps
Sportnewsafrica: Mansour LOUM
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